Olukai
The client:
Hawaiian footwear company known for their laidback, beach-life vibes.
The project:
OluKai challenged me with creating a fresh spin on their usual voice while maintaining the spirit of their Hawaiian roots. I developed a tonality that would hold appeal for a younger demographic, with eye-catching headlines that offered an alternative to OluKai's usual, direct positioning.
The result:
With quick turnaround delivery, I provide OluKai with the following: a Spring 2017 Direct Mail piece, a Spring 2017 website refresh with a revolving landing page, their Summer 2018 trade catalog and their Summer 2018 consumer catalog.