The client:
A thriving company known for its tasty plant-based nutmilks.
The project:
Califia is currently seeking a fresh, clean look to better reflect its position as a quickly growing nutmilk brand with unparalleled taste and nutrition. Moreover, they seek to not only be the go-to source for nutmilk, they desire to be a community source of information for health and wellness. I was tasked with revamping their tone and positioning for the evolving brand voice, along with their weekly email campaigns.