The project:
Mission Pets is a recently rebranded pet product retailer with several brand subsidiaries that evolved into separate lines within the same brand. They tasked me with creating a mission statement, origin story, and consumer-facing product strategy stories for their overarching company, as well as the creation of one of their brands: MISSION WILD.
The result:
I successfully pitched the aforementioned, as well as wrote product copy and signature material names for their 2017 line in time for booth signage at SuperZoo, the pet industry equivalent of Outdoor Retailer.