Language is the common denominator.

Mountain Hardwear

MOUNTAIN HARDWEAR

 

The Work

Mountain Hardwear is a leader in the outdoor performance space. I lent brand support in applying
global voice & tone principles to product editorial and campaign work.

 
 

Jackson Ridge Bib

Ever-expansive thickets, foxtails, burrs, and everything else that sticks and threatens to rip has got nothing on the Jackson Ridge™ Bib. Durable cotton canvas is up to every campground challenge—from cutting and carrying wood to sitting on root-riddled dirt. Lined with insulating warmth to take the edge off the cold, it's relaxed but not baggy and makes it easy to slip over work or snow boots with ankle zips. Just layer it up with your favorite flannel to bring the heritage vibe home.

HiCamp Fleece Printed Pullover

The go-anywhere, ultra-comfy fleece that's an essential part of your weekend migration kit whether you're headed for the desert, the woods or the mountains, the HiCamp™ Fleece Printed Pullover features soft, lightweight, high-loft fleece and a unique pullover design—the perfect companion for any trip out of cell service.

Powder Maven Parka

When hot laps and groomers are calling your name, this all-mountain Powder Maven™ Parka is ready to rock wherever you ride. All the technical bells and whistles—seals out snow and wind, jacket-to-bib connector, body-mapped insulation and so forth—with a nod to the sportiness that keeps you pitching headlong into moguls then bombing down some breezy blues. Perfect for those who run cold and bold, not shying from kick turns and tricks, with the functionality to keep them out there from freshies to last lift.