Athleta — Jackie Judge | Copywriter

Jackie Judge | Copywriter

Language is the common denominator.

I owned catalog season after season, writing all headlines and supporting blocks, always tying it back to a seasonal campaign

I owned catalog season after season, writing all headlines and supporting blocks, always tying it back to a seasonal campaign

I brought the new sister brand to life with a more youthful, fun-loving edge.

I worked with Girls on the Run to create the #PowerUpGOTR campaign that showcased girls in a controversially powerful light.

I worked with Girls on the Run to create the #PowerUpGOTR campaign that showcased girls in a controversially powerful light.

For several years, I was the go-to content creator (and model) for the Chi Blog, providing how-to tips on my area of expertise: running.

For several years, I was the go-to content creator (and model) for the Chi Blog, providing how-to tips on my area of expertise: running.

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Print ads were showcased in publications like Runner's World, Shape, Fitness, Self, and Outside Magazine.

Print ads were showcased in publications like Runner's World, Shape, Fitness, Self, and Outside Magazine.