The client:
Well-known, reputable outdoor apparel company.
The project:
Ongoing contract work on revitalizing the brand voice, print ads, product naming, email campaign, social campaigns, and workbook editorial to be showcased at Outdoor Retailer and for external vendors.
Major accomplishments:
Various print ads published in Outside Magazine, Backpacker Magazine and more. Script and marketing copy for #NoBadWeather campaign for the launch of their new rainwear technology, EvoDry.