The client:
Arcade Belts is a first-of-its-kind authority on performance stretch belts for adventure and everywhere.
The work:
I came on board as a contract brand writer and strategist to create and refine the brand voice and identity. We worked to implement it across all customer touchpoints, including: overall site experience, targeted landing pages, brand-new email campaigns for onboarding and more, product copy, print materials, and seasonal ad campaigns.