Language is the common denominator.
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Arcade Belts

 The client:  Arcade Belts is a first-of-its-kind authority on performance stretch belts for adventure and everywhere.    The work:  I came on board as a contract brand writer and strategist to create and refine the brand voice and identity. We worke

The client:

Arcade Belts is a first-of-its-kind authority on performance stretch belts for adventure and everywhere.

The work:

I came on board as a contract brand writer and strategist to create and refine the brand voice and identity. We worked to implement it across all customer touchpoints, including: overall site experience, targeted landing pages, brand-new email campaigns for onboarding and more, product copy, print materials, and seasonal ad campaigns.